Conferences, Books, Podcasts and the Universe
by Tim Lewis //
How much do people really know about the behavioural psychology used by marketers? Is there a dark side to some of the techniques being used? Are they ethical? In this interview, we talk to Kenda Macdonald, author of Hack the Buyer Brain about psychology in marketing and the ethics behind using them.
Guest Contact details:
Twitter: @_KendaMacdonald
Website: https://www.automationninjas.com/
by Tim Lewis //
In this show we are talking to Deborah Thomas-Nininger, who is a soft skills trainer with over 30 years of experience. What are soft skills? Some would call them people skills and some would call them etiquette – knowing what to do in situations with other people around. She’s worked with Coca-Cola, Harvard University and loads of other big name brands and was the organiser for the international etiquette training for the 1996 Olympic Games in Atlanta.
Contact Details:
Twitter: @DTNEtiquette
Website: https://www.dtn-productions.com/