Conferences, Books, Podcasts and the Universe
by Tim Lewis //
In this interview we talk to Ashley Graham who is a PR and marketing coach, specialising in getting thought leaders into publications like Forbes, Entrepreneur, Market’s Insider, Buzzfeed, BossBabe, Medium, Thrive Global and PR News.
Guest Contact Details:
Twitter: @yourbrandista
Website: https://yourbrandista.com/
by Tim Lewis //
This week we take a trip to India to talk to Social Media Consultant Natchi Lazarus, who specialises in doing social media in India and worldwide for non-profits and churches. He’s the author of the book, The Connected Church and has a worldwide reputation in the world of Social Media Marketing.
Guest Contact Details:
Twitter: @natchilazarus
Website: https://www.natchilazarus.com/
by Tim Lewis //
This week we have David Allison of ValueGraphics as the guest on the show. Do you know who are you targeting for your product or service? Who is your audience? What demographic groups are you targeting? Do you feel bad because you haven’t created 15 page document of your ideal customer avatar based on their demographic profile? Well, don’t despair as, from analysing vast amounts of data from actual people and surveys, ValueGraphics have discovered that values are way more important than demographics for determining behavior. So much of existing marketing (and societal) stereotyping is totally wrong. Let’s discover how to find who your audience actually is.
Twitter: https://twitter.com/valuegraphics_
Website:: https://valuegraphics.com/