How much do people really know about the behavioural psychology used by marketers? Is there a dark side to some of the techniques being used? Are they ethical? In this interview, we talk to Kenda Macdonald, author of Hack the Buyer Brain about psychology in marketing and the ethics behind using them.
Guest Contact details:
Twitter: @_KendaMacdonald
Website: https://www.automationninjas.com/
