As some of you may be aware there was a Selfie Challenge at 2019’s SMMW (Social Media Marketing World).

See https://stonehampress.com/blog/smmw-selfie-challenge/ for details of last year’s challenge.

But before this year’s challenge I think it makes sense to define some actual rules. These have been shared on Twitter for previous conference challenges, but it makes sense to share them on a website for more convenience:

The rules are as follows:

A selfie is a picture you take of yourself. In this competition the objective is to get as many selfies of you with other people as possible.

To count selfies must be posted on Twitter with the selfie hashtag #SMMW20Selfie.

The same person in multiple selfies taken with the same person only counts once. So if X and Y are in one photo and then X and Y and Z are in another photo only Z counts as an extra person. However if Y is Z’s selfie that counts.

Clearly you don’t count as a person in your selfies. But you need to visible in the selfie for it to count (or it’s not a selfie!).

You need to either mention the name or the Twitter handle of the people in your selfie tweets. They should be a delegate or a staff member at Social Media Marketing World, though this won’t be checked unless challenged.

A maximum number of ten other people apart from yourself can be tagged in a selfie (no room shot selfies!)

The competion is open from 8am Saturday 29th February 2020 to 8am Wednesday 4th March 2020. Times are determined by the time the pictures are posted on Twitter with the hashtag. Obviously historic pictures do not count (though it’s hard to enforce this!).

For greater visibility also add the #SMMW20 hashtag as well.

Example Selfie Tweet (from last year!):

This time with @tonydoesads @MayKingTea @TischlerAmy #smmwSelfieChallenge #SMMW19 pic.twitter.com/BM6Oci0Ohg

— Tim Lewis @Stoneham Press #indieAuthorChat (@StonehamPress) March 20, 2019

The most important thing is to have fun though!

Selfie Tips:

Take the photo on your phone camera, not on the Twitter app. This makes it easier to look up people’s Twitter handles for the tweets.

Set up a Keyword shortcut for #SMMW20Selfie #SMMW20 on your phone, so you just need to type something like #x20s instead. This will save you a lot of time. This is done in Settings/General/Keyword/Text Replacement on an iPhone:

Don’t be afraid to ask people for a Selfie – this is a Social Media Conference after all!

 

Last week I attended Janet Murray’s Soulful PR Live conference for the first time, and I must say I was impressed.  Janet Murray, if you haven’t heard of her, is a Guardian journalist, PR expert and online business woman.

The event spanned two days in the Old Street area of London, in a co-working space called The Trampery.

Given that it was a PR event and Janet’s branding is a little more female friendly than most, I wasn’t expecting many men to be there, but even so I think on the first day it was about 95% female  vs male attendance.  The event decor did remind me of going to a 6-year old girl’s birthday party but even so the attention to detail in the conference organisation was impressive.

Particularly impressive was the design of the workbook:

We were also given a free goodie bag, full of items from attendees of the conference and sponsors, though this again was more rather more feminine than I would have liked!

Day 1 of the Soulful PR Conference:

The first day of the event was based on a series of talks by journalists from a long string of major UK media outlets, notably the Mirror, People, Guardian, The New Statesman, Marie Claire, The Pool, Good Morning Britain and the BBC.   A journalist or a group of journalists in a panel would discuss the way their publication worked in terms of who and how to contact people to pitch for stories and the kind of stories that they were looking for.  As a small business owner this information alone is invaluable.  While PR is something that I keep putting off doing, just having a document (the workbook) with this kind of information means when I do get around to pitching media I will at least be contacting the right people in the right way.

Even better in some ways was the lunchtime speed networking when all the journalists moved between the tables in the room for about 6 minutes each.   The guy from the Mirror though seemed to get confused and we ended up with him for two sessions, but he was great fun so we didn’t mind.   In this way it gave a way (admittedly briefly) for you to put your name to your face for the journalists.

If you paid extra you could attend a Mastermind session with twenty minutes “in the hot seat”.  I didn’t do this, but I think those who did found it really useful.

Day 2 of the Soulful PR Conference:

On Day 2, the focus on the event was much more on the “how to” element of pitching to journalists and how to find people to pitch to.  In many ways this was more useful than the first day. There were no journalists present on day 2, though the sessions given were generally very useful.

Janet Murray herself gave the majority of the sessions on Day 2, as well as very interesting sessions from Nicola Snell of Pressloft and Sara Tasker about influencer marketing and Instagram respectively.

So why Canny Janet?

The reason I say Janet was canny is because of her encouragement towards the guests before the event to get them to blog about the conference.  I’ve frankly never seen someone make so much effort to activate the enthusiasm of the guests in the build up to the event to get them to promote the event themselves.  Here are the pre-event blogs that people wrote before the event:

How to take better smartphone photos at events by Antonina Mamzenko

Four reasons why I’m attending Soulful PR Live by Helen Packham

Comfortable networking for introverts: how not to waste an incredible networking opportunity by Lucia Knight

How to dress for a conference or workshop by Dara Ford

Why I’ve decided to attend a PR conference by Adanna Bankole

How to overcome secret nerves about attending networking events by Clare Josa.

How to overcome the fear of talking to journalists at Live Events by Samantha Kirton

How to stop your fear of feeling like a fraud get in the way of networking or pitching your ideas by Clare Josa

How to prepare for an important conference by Cathy Wassell

Into the lion’s den: five mindset strategies that will have you waking into a conferences feeling like you can take on the world by Rebecca Morley.

Why I’m glad I didn’t resell my ticket for Soulful PR Live by Raphaelle Cox

Why you should always carry a scarf to a business lunch or conference by Dara Ford

Keeping your energy high at live events – five top tips by Raphaelle Cox

4 questions to ask before spending money on your business by Debbie Clarke

4 reasons why I wear vintage fashion to business events by Kate Beavis

Comfortable networking for introverts – how not to waste an amazing network opportunity by Lucia Knight

This is very much a win-win for everyone, Janet gets a load of extra exposure for her event and also extra exposure for the blogs mentioned above.

Similarly she’s encouraged lots of people to do follow-up posts, including me!  I’m surprised more conference organisers don’t do this, and it truly ensures Janet keeps her Canny Janet moniker.

As I’m a generally quibbling kind of person I’ll mention the slight niggles I had with the event:  While the workbook was beautiful, it often didn’t have areas to write things for what was actually talked about, for example Janet asked us to write a pitch and there wasn’t a formal area in the book to write this.  Also the whole feminine nature of the design of the event was mildly off-putting from a male perspective.   Another niggle was that the speed networking would have been much better happening at the end of the day rather than at lunch, because we had the curious situation where we had journalists giving a cut-down version of their afternoon session at lunchtime to the delegates in the speed networking, as we didn’t yet know who they were.

But let’s get back to the positives : I would happily recommend the event to anyone, male or female interested in getting PR for their business, especially if they are based in the UK.

Takeaways from the event:

• It’s not that hard to get your writing into these publications, as long as you do the work, contact the right person and ideally have a news “hook” to tie the story to.
• Press releases rarely work.
• Non-business stories where you can mention your business in passing are way way more likely to interesting to journalists, unless you are running a truly unique business like naked yoga.
• Read the publications you are interested in pitching to, in fact go further and analyse which part of the publications might accept your submissions.
• Use Twitter to find journalists and stalk them mildly on them to see what they are looking for.
• Lots more women than men do PR!

Loved reading Tim Lewis's review of @jan_murray's Soulful PR Conference #SPRLive17Click To Tweet